Apple have released an iPhone HIG, clearly in this case HIG means Horrible Insulting Geegaw*
So there’s no SDK or API available and they want developers to write their code to run in a browser. Having read through the iPhone HIG more than once, that’s the basic premise. But then to go on to insult developers intelligence by asking them to make sure the software doesn’t look like it’s running in a browser is wrong.
At the WWDC there is a thing called the Apple Design Awards where the thousands of third party developers stand a chance of having their ‘killer app’ showcased and praised by Apple. The iPhone is an Apple product isn’t it? Open the damn thing up.
UPDATE 17th October 2007
I can’t find a permalink for this but it appears in todays ‘hot news’ on Apples site, and it’s appearing on plenty of other blogs
Third Party Applications on the iPhone
Let me just say it: We want native third party applications on the iPhone, and we plan to have an SDK in developers’ hands in February. We are excited about creating a vibrant third party developer community around the iPhone and enabling hundreds of new applications for our users. With our revolutionary multi-touch interface, powerful hardware and advanced software architecture, we believe we have created the best mobile platform ever for developers.
UPDATE 2 18th October 2007
Some interesting thoughts regarding the SDK from dtgeeks/deepthought here
There are more interesting thoughts including the iPod Touch here.
* Geegaw – http://www.yourdictionary.com/gewgaw. Obviously I found the most derogatory definition I could